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Branding With Archetypes® The Fashion Edition

"Discounts are for the mall, life is not meant to be lived half-off." My trip to New York was filled with so many surprises including these beautiful dresses. They are the per...

There’s Nothing Fashionable About “Inconsistenista”

Are you afraid you will be forever stuck at your regular job because you can’t get your entrepreneurial venture off the ground?  You know the one you’ve been fantasizing about.  Th...

How To Look Really Hot

 "However beautiful the strategy, you should occasionally look at the results." - Winston Churchill  As much as I love false eyelashes, fashion and a flat stomach, I never get the ...